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Website conceptConcept preview

Balog Properties

A redesign concept for a Monterey Peninsula broker: navy and gold, a luxury map of the coast and his own listings search.

Homepage previewHover a screen to scroll it
Balog Properties homepage, full page on desktop
Balog Properties homepage, full page on a phone
Client
Broker Associate, Compass · Monterey Peninsula
Status
Concept preview
Year
2026
Scope
Website redesign concept, Interactive Peninsula map, Listings search, Property and area pages

The idea

Jonathan Balog sells homes and commercial property from Carmel-by-the-Sea to Salinas. His own motto is “clear as water advice”, so the concept became a navy night sea with gold light.

The loader fills his wordmark like a rising tide, photos reveal from the bottom up, and the menu rises over the page.

What we made

A map of the Peninsula drawn from the real coastline, with the coast lit in gold as you scroll and every area linked to its own guide. A large listings slider, a search that keeps residential and commercial apart, and property pages with their own section navigation.

This is a concept preview, kept in his brand colours and his own fonts. It is not a live site.

A concept preview, not yet a live site.

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