Jess Powers Real Estate
A Rhode Island Realtor who explains the market before she sells it. A brand guide and a site built around her guides, her towns and her voice.
Visit the live site
- Client
- Realtor, Rhode Island
- Status
- Live
- Year
- 2026
- Scope
- Brand guide: logo, colour, typography, Business cards and applications, Website design for desktop and phone, Build and content editor, Town guides, Quizzes and lead forms, Migration with redirects
The brief
Jess Powers sells homes across Rhode Island, Southern Massachusetts and Eastern Connecticut. Her clients come to her because she explains how the market actually works before anyone signs anything.
The new site leads with her voice. Every page answers a question a buyer, a seller or someone relocating actually asks, in her words and in the first person.
The brand
The brand says one thing: Rhode Island real estate, honestly explained. It has to feel established and local, not salesy.
Her anchor stayed exactly as it was. We set her name in Syncopate, the same typeface as the headlines on her website, so the logo and the site read as one, in gold, navy and white.
Six colours, each with one job: navy, gold, blush, taupe, deep taupe and white. Three typefaces: Syncopate for headlines, Bodoni Moda for statements, Figtree for everything else. A six-page guide, business cards with her contact details and licence numbers, and the brand applied to an avatar, her area guides and a buyer’s guide.
The website
A coastal New England site in the same navy, gold and blush. Buyers, sellers and relocators each get their own path, every focus town has its own guide, and quizzes for town match, buyer intake and home valuation send each lead to the right place.
Her blog moves over with its addresses redirected, so the links she has built up keep working.
Live on jesspowersrealestate.com.
Next projectJennifer Hawkins Real Estate
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